YP: Leveraging LinkedIn ft. Anthony Juliano

LinkedIn is unmatched when it comes to connecting users with employers and qualified business to business leads. However, LinkedIn tends to be somewhat underappreciated and underutilized among the major social media platforms. This session is designed to help participants understand why LinkedIn should be at the center of their sales and marketing strategy. Attendees will learn how to use LinkedIn effectively, make the most of its features, and promote their expertise to an audience specifically focused on business content and opportunities.

An Introduction from our Speaker:
I help organizations and individuals understand today's changing communication environment and tell their stories so they can reach their goals.

In my work at Asher Agency (https://asheragency.com/), I consult with our clients to understand their marketing challenges. Asher then responds with strategies and tactics aligned with the client's budgets, timelines, and desired outcomes. My specific responsibilities include account service, writing, and strategy, and my areas of expertise include higher education, professional services, and healthcare.

I am also a seasoned public speaker and trainer on a variety of topics, including communication, marketing, branding, productivity, and social media (with a specific focus on LinkedIn). I have taught credit and non-credit classes at three colleges and have served as a keynote speaker, presented at international conferences, and delivered a TEDx presentation.