Thursday, July 24, 2025
Weatherproof, Don’t Overbuild: Risk Strategy for the Practical Founder
Every startup lives inside a perimeter of risk. That’s not a flaw — it’s the baseline condition of building something that doesn’t yet exist. Risk isn’t a glitch in the system. It’s the system. What matters is how you carry it. Some risks are friction you can reduce. Others are pressures you learn to absorb. The smartest founders don’t treat risk like a fire to put out. They treat it like weather to plan for — inevitable, but never unmanaged. You don’t need to fear exposure. You need to know where it
